Mind the Gap: Pro Tips for Perfect Kerning and Spacing in Typography
In the world of typography, it’s often the subtle details that separate a good design from a great one. Two of the most critical—yet frequently overlooked—elements are kerning and spacing. Whether you’re designing a logo, a website headline, or a packaging label, how letters sit next to each other can make or break your visual harmony. Here’s how to master kerning and spacing for polished, professional results.
Before diving in, it’s essential to know the difference:
Think of kerning as fine-tuning, while spacing is setting the baseline.
Not all typefaces are created equal. Choose a font that has been professionally designed with solid default metrics. A well-crafted font will need minimal adjustments and usually includes kerning pairs that work out-of-the-box. If you’re using custom fonts, make sure they come with complete kerning data.
Kerning is more about visual balance than mathematical spacing. For instance, the letter pair “A” and “V” often need to be closer together than a pair like “H” and “O”, even if their actual spacing is the same. Always rely on your eyes more than your rulers—zoom in and check how the characters feel next to each other.
Some letter combinations are more prone to awkward spacing. Pay special attention to pairs like:
Use these as checkpoints when reviewing your text.
While adjusting kerning is essential, overdoing it can make text feel cramped or forced. A good rule of thumb: if you start noticing the spacing more than the letters themselves, it’s probably too much. Kerning should always feel invisible—it just looks “right.”
Software like Adobe Illustrator, FontLab, or Glyphs offers manual kerning options with visual previews. Use these tools to test your font or layout in real-time. Most design software includes a preview grid—use it to test words in various sizes and weights.
Always preview your typography in the actual environment where it will be used. Headlines, mobile screens, posters, or product labels all have different legibility needs. A kerning setting that looks perfect on a large screen might look too tight on a small print.
When refining kerning and spacing, use real words—not just “ABC” or “Lorem Ipsum.” Try out brand names, headlines, or everyday phrases. This helps you judge flow and rhythm more effectively.
Conclusion: Precision Pays Off
Kerning and spacing might seem like tiny tweaks, but they are what separates amateur typography from expert-level design. With the right approach—and a bit of patience—you can turn any piece of text into a refined, elegant element of your visual language.
