Easy Tips of Typography Secret
Typography is the art or technique of arranging letters and text in a way that makes them legible, clear, and visually attractive to the reader. Typography is an important part of design. The reason is that even the same words can still convey different messages and impressions depending on the design.
Typography Secret in graphic design is a design element that cannot be ignored. To help create content that suits your purpose, use typography to adjust the text in the design. Whether it’s to create an aesthetic design or to create readable text that gives a certain impression that can help brands communicate with their audiences effectively.
So, how do you ensure that the message in the design is conveyed well? The following is the explanation.
Typography comes in various shapes, sizes, and styles which can be an important element when creating a unique design. However, you still have to pay attention to the font that suits the message to be conveyed and the intended audience. So that the message in the design is conveyed well to the audience.
Spacing or distance between fonts greatly influences the appearance of typography. Here are some types of spacing:
Leading
Leading, the distance between two lines of writing. In creating typography, leading plays an important role in increasing the readability of text on a page. Not only that, leading can also make the text easy for readers to follow without having to lose where the text is being read.
Line spacing that is too small or too tight can leave the impression of being narrow and difficult to read. There is no correct choice of distance to set leading, but aesthetic judgment can be the basis for how easy it is to read the text itself.
Tracking
Tracking refers to the spaces between letters throughout a word or phrase. The larger the tracking, the more characters that form a word and have space between the two sides. This is almost the same as leading which can increase the readability or reduce the readability of the writing in the eyes of the reader.
The rules used for tracking tend to be relative and depend on the type of font. Meanwhile, text alignment and consistency are the best ways to improve typography. Combining text alignment styles (aligned left, right, center, aligned left-right, etc.) in a design without having a logical purpose just creates a mess.
Try to avoid using even left-right alignment (justified). Justified almost always creates irregular spacing and messy white space that looks messy and makes it difficult to read. Choose one of the styles to define the body copy (usually left aligned) and stick with it.
Kerning is setting the space between two letters. This kerning is effective for headlines, text with caps lock, and also logos. When designing typography, don’t forget to set the kerning or even set it by default.
The tendency to use too many fonts in the design makes the design messy. In general, the best thing you can do in typographic art is to limit one work to only three different types of fonts.
Typography doesn’t usually stand alone in design. It interacts with other design elements, usually the background. For words to look good, the text needs to have sufficient contrast with the rest of the design.
